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Working with us

Interface Guru becomes an extension of your team.

Your project needs drive our processes. Your culture drives our approach. Rely on our experience to successfully take user experience projects to completion. We’re proud of our proven track record, often serving our partners over many years.

All user experience relies on the humane interface. We are committed to digital ethics in all interactions. We design for humans.

About Interface Guru

Our boutique user experience practice was founded in 1999 by Cia Romano to connect user needs more closely to the design and development of digital products. Based in Tucson, Arizona, US, Interface Guru works with users and product teams around the world. Interface Guru is a woman- and-minority owned corporation.

Cia Romano

Image of Zoe O'Reilly

Zoe O’Reilly

Brian Peterson Interface Guru UX Analyst

Brian Peterson

Julie Jennings-Patterson

Corinna Bechko Interface Guru Technical Writer head shot

Corinna Bechko


  • Cia Romano, Founder and Senior UX Analyst: Cia founded Interface Guru in 1999 to advance user-centric digital design. Cia has designed and conducted user testing with thousands of people. She has presented at international conferences and trained digital teams in usability and user experience.
  • Zoe O’Reilly, Project Manager and UX Analyst: Zoe is a web veteran who began blogging in 1997. She manages projects at Interface Guru, while also designing and moderating user tests. She is a former champion roller derby captain.
  • Brian Peterson, Senior Developer and UX Analyst: Brian is a computer scientist and programmer, specializing in task flow analysis and design. He is also a photographer and an amateur gemologist.
  • Julie Jennings-Patterson, Technical Writer and Junior UX Analyst: Julie joins the Interface Guru team as a technical writer and journalist with strong market research and data collection skills and a knack for user support.
  • Corinna Sara Bechko, Technical Writer: Corinna edits and writes documentation for Interface Guru. She is an animal behaviorist, trained fossil preparer, and twice New York Times best-selling author.
  • Holly Torres, Finance Manager: Holly brings enterprise-level finance skills to Interface Guru’s complex business. She is also a desert adventurer.

Deep experience across varied sectors

Interface Guru serves product managers and client teams spanning the breadth of business, industry, and sciences. We are qualified to work on grant-based projects for Federal agencies.

  • Media and publishing (B2B, B2C)
  • Healthcare and utilities
  • Associations and nonprofits
  • Museums, aquariums, and destination marketing organizations (DMOs)
  • Universities and academic publishers
  • Federal agencies, state and city governments
  • Technology and scientific instrumentation companies
  • Citizen science and STEAM (Science, Technology, Engineering, Arts, and Math) education
Interface Guru clients: NASA, Lifetime, Crain, AGWeb, Pima Air & Space Museum, TV Guide, Smithsonian National Air and Space Museum, American Society of Anesthesiologists, Visit Orlando, Athletic Business, Cosmopolitan, NOAA, Playboy, Investment News, IEEE, IEEE Spectrum, IEEE Robots, Tucson Electric Power, Columbia Business School, Zooniverse, Canyon Ranch, Apriva, ASAE, University of Arizona, Seventeen, Discover, The Higher Learning Commission, Mystic Aquarium ASME, Kiplinger, Pensions & Investments, LSST, Arizona Lottery, MPA, NSF, The Old Farmer's Almanac, Chicago History Museum, National Museum of the United States Air Force, Syracuse University Newhouse School of Public Communications