Evidence-based user personas, also called “archetypal users,” serve to guide successful digital products. They help teams keep end users front and center during the design process. (Usability.gov publishes a good primer on this topic.)
Interface Guru gathers and conducts user research, taking your team through a process of discovery about the different kinds of people that make up your audience. The result: reliable user personas that reveal what your customers actually want and need to do online.
Defining user types with evidence-based, specific criteria.
Your organization may already use some kind of personas or audience segmentation. When you review those segments, keep an eye out for these red flags:
We combine of existing research, digital strategy, and user testing to create the most reliable profiles of your users. We help you identify which criteria are most important to product success. And we clarify where user goals diverge from the organization’s assumptions.