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Digital Strategy

Proven guidance for complex digital projects since 1999

Digital strategy keeps big projects on track and on time. Are you starting a complex web or software project? Feeling lost in a maze of details? Let Interface Guru help you build a UX roadmap. Contact us today.

Digital strategy activities include paper prototyping

Interface Guru’s digital strategy activities encourage innovative thinking. Here, a major B2B publisher conceptualizes a new line of business.

What is digital strategy?

Digital strategy is a carefully planned, well-documented approach to the design, phasing and development of websites and software. Project scope, phases, and measurements of success become tangible and actionable.

Stakeholder writing on a low-fidelity prototype of a potential digital product.

Digital strategy workshops include low-fidelity prototyping to help team members visualize potential approaches to a digital product.

Creating a digital strategy with Interface Guru

Experience a proven process that has served national and international clients. Our fast-paced, intensive workshop format covers every aspect of your web or software project – from business goals to the human elements that can make or break your project. Team consensus is one of the most valuable outcomes of Interface Guru’s process.

digital strategy graphic showing gap in project knowledge

Gaps in project knowledge can pose serious risks. Identify risks so you can eliminate them.

What is covered in digital strategy workshops?

Participants discuss and reach agreement on key product decisions, including:

  • Project mission and scope
  • Stakeholder goals
  • User personas and their priorities
  • Opportunities and constraints
  • Competitive analysis
  • Phasing project activities
  • Applying business intelligence
  • Shaping digital teams – which roles are key?
  • Establishing measurements of success

Facilitating success since 1999

Businesses, nonprofits and US Federal agencies including NASA and NSF have relied upon Interface Guru's evidence-based methodologies for over 20 years. Contact us today to learn more.

Interface Guru clients: NASA, Lifetime, Crain, AGWeb, Pima Air & Space Museum, TV Guide, Smithsonian National Air and Space Museum, American Society of Anesthesiologists, Visit Orlando, Athletic Business, Cosmopolitan, NOAA, Playboy, Investment News, IEEE, IEEE Spectrum, IEEE Robots, Tucson Electric Power, Columbia Business School, Zooniverse, Canyon Ranch, Apriva, ASAE, University of Arizona, Seventeen, Discover, The Higher Learning Commission, Mystic Aquarium ASME, Kiplinger, Pensions & Investments, LSST, Arizona Lottery, MPA, NSF, The Old Farmer's Almanac, Chicago History Museum, National Museum of the United States Air Force, Syracuse University Newhouse School of Public Communications